Adweek – Air Canada’s Heartfelt Ad, Voiced by Ryan Reynolds, Celebrates the Warmth of Home

27 Dec 2017

Ryan Reynolds’ casual but earnest delivery really hits home in Air Canada’s latest ad, as he waxes poetic about the Canadian spirit and expands on themes introduced by the carrier in its recent holiday advertising. To read the full article on Adweek.com.

13 Jan 2022

Strategy – Valentine picks FCB

FCB has been named agency for Quebec QSR Valentine. The MTY Group-owned fast casual chain, with nearly 100 locations serving hot dogs, fries and poutine…
05 Jan 2022

Strategy – Hershey Canada names FCB Canada Creative Agency of Record

FCB to bring their expertise throughout the consumer journey – from brand strategy through to in-store and eCommerce – to the Hershey Masterbrand, Chipits, Reese’s,…
13 Aug 2019

Strategy – New hires in Montreal

FCB Montreal hires more than a dozen staff and a creative director to help add depth to the creative department. Read the full article in…
01 Aug 2019

Strategy – DFK sends the Pill Fairy

Drug Free Kids Canada and FCB send the Pill Fairy for your old meds. Read the full article in Strategy.
26 Jul 2019

Strategy – Soccer nets out of old jerseys

Our latest campaign for BMO had us give out new jerseys to fan and nets to local soccer clubs. Read the full article in Strategy.
01 May 2019

Strategy – The new BMO Effect

Lamorne Morris of New Girl embodies a BMO employee and its help desk in the evolution of the BMO Effect platform. Read the full article…
14 Mar 2019

Strategy – Practice Kids

Drug Free Kids Canada and FCB present Practice Kids, a platform that help parents learn how to have the cannabis talk with their kids. Read…
23 Oct 2018

Strategy – FCB Montreal names new creative head

FCB Montreal welcomes Sylvain Dufresne as VP, Head of Creative. To read the full article on Strategy.
04 Sep 2018

Strategy – The Home Depot picks FCB

The Home Depot picks FCB Canada as its lead agency for national development. Read the full article on Strategy.
28 Mar 2018

Article – FCB Montréal at SXSW

FCB Montréal headed to SXSW this year to find new sources of inspiration. One president, one strategist, and two creatives were in attendance, returning home…