Boomerang sponsorship

Talking about money is never a comfortable subject – especially for Quebecers. That’s why it’s even harder for Sun Life Financial to effectively explain their services. So we decided to join forces with a super popular TV show and one of its famous characters to get our message across. After La vie est plus radieuse sous le soleil  (Life’s Brighter Under the Sun), we introduced La vie est plus radieuse avec Sylvain (Life’s Brighter with Sylvain)  – the first Sun Life campaign developed for the Quebec market in quite some time.